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Pop.

 

Video Concept for the 2016 University of Delaware's Visual Communication Senior BFA Show, pop.  The creative industry, much like the world of sports, is both competitive and collaborative.  Over the past four years, we have competed and collaborated with each other to better ourselves as creatives. The 28 seniors were broken into seven color families. These seven "teams" would compete against each other in a pop color war. It shows our lighthearted personalities and our willingness to do whatever it takes to be the best we can be.

art direction, concepting, production design, costume design, video editing, cinematography


In the days leading up to the release of our full promotional show video, nine teaser videos were released on Instagram showcasing each team color preparing for the main event.